What is Digital Marketing?

 In simple terms,  advertising your business or your product through digital media using electronic devices like phone and laptops or PC are called digital marketing. In the past few years our mediums of advertisings has vastly changed and it is not really a surprising fact that nearly over 6 out of 10 people that is over 63% of people around the earth have access to the internet . In the present day scenario , we get to spend our time with our phones and our laptops more than our loved ones .

 This is because we get to utilize everything in Internet via search engines or any other social mediums or digital channels .  This is where Digital Marketing comes into the picture . When the whole starts to drown in the internet or in digital platforms isn't worth to start promoting our business in digital world ?

Hell yeah !

So obviously , Digital Marketing is nothing but promoting your business or your clients business through digital mediums or platforms . Running ads campaigns and strategical campaigns , content strategies includes a great aspect in digital marketing. Still, there is a superstitious belief that coding knowledge is required for learning digital marketing. Well that is absolutely'' WRONG'' .One can learn digital marketing with a basic knowledge of using a computer with a good internet connection.

There are various types of digital marketing that helps us to promote our business . But before getting our shoes into that lets ask ourselves why we should learn digital marketing for our business .

 Why don't we promote our business through TV ads, Newspaper ads or other Traditional mediums?

TRADITIONAL MARKETING VS DIGITAL MARKETING

• The first and foremost aim of any start up or any business is about creating awareness about the product ,How is it possible for one to establish his business or product without creating awareness about the product
• So creating a positive awareness or positive impact about our business is very important. As you see the above picture , it shows that the traditional marketing involves Newspapers, magazines, brochures, TV ads or Radio.
•  Obviously we all are well aware of the fact that advertising through these  mediums id very very cost effective.

Then what about digital marketing? Doesn't it need investment?

Well if you think you don't need any investment in digital marketing you are completely wrong abput understanding it. But yes , compared to traditional marketing you need very very little amount to invest for your business exposure. Because one can't expand their business without investing. We expand our business in digital mediums like search engines, social media channels like Facebook, Instagram, Pinterest , Twitter and there are  plenty of channels flooded in the internet to promote our business.  We run Ad campaigns with the help of PPC (pay per click) and we run ads in social media platforms in order to get more leads which could result in conversions . In traditional marketing we wont be able to target the correct audience . But in digital marketing we will ne able to target the apt audience and we could get higher conversions .

So this is how digital marketing works . Now , lets what are the types of digital marketing? 

Content Marketing

Content marketing is nothing but in simple words creating a valuable content, crisp and clear content, through blogs , articles or anything in digital media that can target the right audience with the high value. 

Assuming that if a person wants to promote a business on wellness kit for body, first we should create awareness about the product in the market . S0 we are supposed to give a valuable content on wellness that could target audience who likes to care of their wellness of their body and then we should promote our business by converting those leads into sales.

So basically one should give valuable , consistent content in order to target the right audience for their business . 

Search Engine Marketing

Marketing through search engines is called search engine marketing. For example , google is a best search engine globally succeeding the Bing. So advertising your business in google is called Search Engine Marketing. Running google Ads campaigns , or through PPC involves search engine marketing.. According to the reports , 56% of the digital marketers around the world believe that the prospects who lands in the SERP(search engine ranking page) they are buying the product.

Search Engine Optimization

Search engine optimization in simple words placing or ranking your website or google ad in the first page first position of the Google search engine. This include on page and off page SEO. The more you get relevant page visits the more you could get conversions to your business .

Social Media Marketing

Social Media Marketing includes running ads campaigns in various social media channels like Facebook, Instagram, Pinterest , Twitter, and there are plenty of sites flooded in the web for promoting our business . The ads can costs you some bucks but it could give you great conversions .

Affiliate Marketing

Affiliate marketing is something that makes you to promote other's business or products and when you get a sale they gonna give you a percentage of commissions, But this is sometimes not a secured way because sometimes you can be cheated by some fraudulent sites. But this is one of the type of digital marketing which could give lots of bucks on your pocket.

E-mail Marketing

Some people feel that E- mail marketing has become old fashioned but I would say it would be  possibly a easiest way to engage with your customers and providing value to them . There are numerous tricks available in digital marketing to get the targeted audience's mail . So you can give them right product and more value eventually converting into potential customers .